Customer Development

A smart approach to customer development not only ensures growth
but also builds lasting customer relationships.

Grow with your customers and build lasting relationships

Customer development is about strengthening existing relationships and increasing the value of your customers. We help you not only understand your customers but also apply smart strategies for long-term growth.

With an effective customer development strategy, you ensure that you not only attract more customers but also increase the value of your existing ones. We help you leverage customer data and implement targeted marketing campaigns that enhance customer satisfaction.

Do you recognize these questions?

  • How can I increase the value of my customers?
  • How can I improve my cross-selling and upselling?
  • How do I strengthen customer loyalty to my brand?
  • How can I improve my Net Promoter Score (NPS)?

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What we do with your data

You already have a lot of data about your customers, but how do you get more out of it? We help you gather and analyze valuable customer information, so you can better understand what your customers want. This allows you to engage with them in a personalized way and build a strong, lasting relationship.

By analyzing customer data, we can create segments that enhance your marketing efforts. Whether you want to use email marketing, social media ads, or personalized offers, we ensure the right message reaches the right customer.

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Effective marketing with targeted segmentation

We use customer data to create targeted customer segments, optimizing both your online and offline marketing efforts. By integrating data from platforms like Google, Meta, DPG Media, and Marktplaats, we ensure that you reach the right customers.

Using advanced data analysis methods, we predict future customer needs, allowing us to target even more effectively. This enables you to proactively respond to customer behavior, maximizing customer value.

Smart matching for personalized interactions

Even if you don’t have all the data, we can still help. Through smart matching, we map potential customers and segment them based on more than 150 characteristics. This allows you to use the right channels for targeted marketing, making your campaigns more effective.

We help you not only retain existing customers but also create new opportunities through lookalike targeting. Using the right data, you can, for example, implement dynamic creative optimization (DCO) to personalize and optimize your ads for different customer segments.